Online DRM Strategies

“People like to get back to you. They like to tell you about who they are, what they care about, and they feel that it’s important to contribute and be part of the organization by telling [you] what they need,” Patrick says. “It doesn’t directly contribute to the bottom line of the organization’s success, but it does help the nonprofit by enabling them to better understand who their audience is and what they need, and the constituent feels as if they’re giving back.”