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Peer-to-peer fundraising is another way to engage constituents, where they serve in a way as volunteer fundraisers. An example of this is fundraising for events or “a-thons.” Constituents participating in your organization’s walk-athon or bike-athon can fundraise both online and offline among their friends, families and associates on your behalf. The organization need only provide basic communication and fundraising tools to participants.
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Abny Santicola
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