Online Fundraisers: Time to Aim Higher

→ Wired wealthy donors are underwhelmed with the quality of most nonprofits’ Web sites and e-mail communications — fewer than 10 percent of surveyed donors find charity Web sites or e-mails inspiring.

Applying the research: Conservation International
Conservation International (CI), one of the world’s largest global conservation groups, sought to apply the wired wealthy findings in its online fundraising efforts this past year end. The results were encouraging — online donations grew nearly 20 percent over 2007.