How to Fundraise Australian: Online Fundraising Lessons Learned From Down Under
An interesting difference I noticed in Australia is the emphasis on third-party or community fundraising techniques when going online. The typical model I find in North America is one using online fundraising tools to support a walk-a-thon or similar pledged-based special event. While these certainly occur Down Under, there is a higher tendency to consider using online fundraising tools for grassroots, or "bottom-up," fundraising as opposed to the more "top-down" mass-participation events.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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