How to Fundraise Australian: Online Fundraising Lessons Learned From Down Under

The charity helps get the creative juices flowing by suggesting general topics for online fundraising. For example, someone can do a “Gifts Thing” and accept donations in lieu of flowers and presents at her wedding. Selecting a “Pink Thing” brings up a list of ideas for women, including the story of how a recent pageant asked each contestant to raise $500 via her personal fundraising page. “Hair Thing,” “Work Thing” and “School Thing” round out the list. This program was so successful that it won a recent award from the Fundraising Institute of Australia, the Aussie version of Association of Fundraising Professionals.