How to Fundraise Australian: Online Fundraising Lessons Learned From Down Under
More teams in North America could benefit by making it easier for supporters to raise funds online via their websites. While many organization have added a “Donate Now” button to their homepages, relatively few make it easy to let people "do their thing." Often a person who wishes to raise funds is required to call the charity or download and print an application form.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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