How to Fundraise Australian: Online Fundraising Lessons Learned From Down Under
Online tools make it easy for someone who has a desire to support a cause to sign up and register to fundraise automatically. The tools also make it easy for people to fundraise using their e-mail and Facebook friends, giving them secure and personalized donation forms.
A good example of this type of grassroots fundraising in North America originates from UNICEF Canada. From the “Get Involved” menu on its homepage, it is easy to find the link to “Start a Fundraiser.” Similar to the team in Australia, these Canadians provide suggestions to the would-be online fundraiser: “Are you having a birthday or a wedding? A Halloween party at work? Perhaps you’re willing to shave your head if you raise enough money?”
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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