How to Fundraise Australian: Online Fundraising Lessons Learned From Down Under
An examination of the fundraising pages that have already been set up on the UNICEF website reveals an interesting trend. Many of the pages were built soon after the devastating earthquake in Haiti. Unintentionally this community-events online fundraising system had morphed into a disaster-response online fundraising system. Because the UNICEF Canada team had the foresight to have a “fundraise now” option on its website, these individuals who wished to do more than simply donate online had the basic tools they needed to fundraise.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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