Online Fundraising Lessons Learned from Australia

By Philip King

One featured page, that of 13-year-old student Bilaal Rajan, includes his personal note: “I am launching a fundraising challenge to schools all throughout Canada to raise funds for the Haitian relief efforts. I am asking each student to raise a minimum of $100. And to have a little fun, I will shave my head in honour of the school or individual student that raises the greatest amount of funds. That’s right. I’m going to shave my head, faux hawk and all!” He ended up raising more than $2,600 via his page.