How to Fundraise Australian: Online Fundraising Lessons Learned From Down Under

What I saw in Australia, and what is increasingly a trend in North America, is the shift toward more donor-centered fundraising. The charity-organized, pledged-based special events will continue to be a mainstay for online fundraising tools. But these tools can effectively be turned on their heads and empower people from all corners of our communities to doing their own thing in support of our great causes. We’ve always said that charities should “turn their online donors into online fundraisers,” and now we’re seeing it happen in creative and inspiring ways.