Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising
While Haiti disaster-related fundraising significantly impacted online giving in the first quarter, end of year giving in the fourth quarter still represented 31 percent of total online giving in 2010
Charleston, S.C. (Feb. 15, 2011) — Blackbaud Inc., (Nasdaq: BLKB) today announced the release of its 2010 Online Giving Report, which provides the most comprehensive review of online giving trends currently available in the nonprofit sector.
“2010 saw the continued growth in the importance of online fundraising for nonprofit organizations,” said Steve MacLaughlin, Blackbaud’s director of Internet solutions. “A recovering global economy, online response for disaster relief, peer-to-peer fundraising, and the role of social media in the nonprofit sector all shaped 2010.”
- Companies:
- Blackbaud
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