Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising
While Haiti disaster-related fundraising significantly impacted online giving in the first quarter, end of year giving in the fourth quarter still represented 31 percent of total online giving in 2010
The 2010 Online Giving Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,438 nonprofits.
Key findings from the Report, which can be downloaded at www.blackbaud.com/bb/online/fundraising.aspx include:
- Companies:
- Blackbaud
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