Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising
While Haiti disaster-related fundraising significantly impacted online giving in the first quarter, end of year giving in the fourth quarter still represented 31 percent of total online giving in 2010
Nonprofits of all sizes continue to see growth in online giving
Year-over-year online fundraising grew 34.5% in 2010. This was led by 55.6% growth by large organizations. Smaller nonprofits grew by 22% and medium organizations grew by 15.9% compared to the same time period in 2009.
Online giving accounts for 7.6% of all total fundraising
Large organizations went from raising the lowest percentage of total fundraising online at 5.1% in 2009 to the highest percentage at 7.7% in 2010. The International Affairs and Health Care sectors now have more than 10% of their total fundraising from online giving.
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- Blackbaud
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