Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising
While Haiti disaster-related fundraising significantly impacted online giving in the first quarter, end of year giving in the fourth quarter still represented 31 percent of total online giving in 2010
Haiti-related online giving shaped 2010 giving trends
January 2010 had the largest percentage of online giving for the entire year. 18.4% of online giving took place in January compared to 18.3% in December 2010. This change can almost single handedly be attributed to giving to Haiti relief efforts. International Affairs organizations had their online giving grow 130.8% compared to 2009.
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