Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising
While Haiti disaster-related fundraising significantly impacted online giving in the first quarter, end of year giving in the fourth quarter still represented 31 percent of total online giving in 2010
Donors continue to make significant gifts online
In 2010, 88% of organizations had at least one online gift of $1,000 or more. The median online gift of $1,000 or more was $1,250 and the largest amount given online in the analysis was $100,000. 41% of these significant gifts were exactly $1,000 and 6% were $5,000 gifts.
- Companies:
- Blackbaud
Related Content
Comments
