Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising

The Report is also the first of its kind to provide directions on how organizations can benchmark themselves against the Report data and guidance on how to improve performance based on benchmark results. “The intent of this Report is to provide data that is useful in helping each organization understand its online giving performance and to drive conversations and analyses among organizational leadership that uncover opportunities to improve online fundraising results,” said Allison Van Diest, Blackbaud Internet Solutions architect and co-author of the Report.