Online Giving: It's Still About Relationships
This is the month of Valentine's Day, so let's talk about heart.
Giving on social networks is growing, but donor loyalty is highest on charity websites that build strong connections with donors. Donors who gave through charity-branded websites via Network for Good started at the highest amounts — $180 in 2007. By the end of 2009, the average cumulative giving per donor had risen to $257, a 42.8 percent climb in value in two years compared to a 40 percent rise for portals and 8.8 percent for social-networking sites.
- Companies:
- Network for Good
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