Online Giving: It's Still About Relationships
This is the month of Valentine's Day, so let's talk about heart.
This year, we should not only be thinking about relationships on Valentine's Day. We should be building them all year. Start with the online experience; then ensure it's integrated with everything else you do. That's the best route to true love of our cause. FS
Katya Andresen is chief operating officer at Network for Good and author of Katya's Non-Profit Marketing Blog. Reach her at katya.andresen@networkforgood.com or follow her on Twitter at @katyaN4G.
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