Online Giving: A Larger Piece of the Fundraising Pie
Large nonprofits, with annual total fundraising greater than $10 million, grew their online fundraising 55.6 percent on a year-over-year basis. Medium-sized nonprofits, with annual total fundraising between $1 million and $10 million, had a year-over-year increase of 15.9 percent in their online fundraising. Small nonprofits, with annual total fundraising less than $1 million, had online giving grow 22 percent on a year-over-year basis.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
