Online Giving: A Larger Piece of the Fundraising Pie
International affairs organizations had the biggest year-over-year online fundraising growth with a 130.8 percent increase. This was followed by human services, environment and animals, public and society benefit, and education organizations. Arts, culture and humanity nonprofits and health care organizations each had less than 10 percent growth in 2010 compared to 2009. This is a very positive sign as the economy and the overall health of the fundraising climate have improved.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
