Online Giving: A Larger Piece of the Fundraising Pie
The Haiti earthquake had a significant influence on online giving trends in 2010. For the first time, January had the largest percentage of online giving for the entire year, with 18.4 percent of online giving taking place in January 2010 compared to 18.3 percent in December 2010. For several years now, December had been the largest online fundraising month of the year. This change can be almost solely attributed to Haiti relief funds collected by international affairs organizations, which saw online giving grow 130.8 percent compared to 2009.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
