Online Giving: A Larger Piece of the Fundraising Pie
Online giving is also showing its ability to attract larger gift amounts. Donors continue to make significant gifts online. In 2010, 88 percent of organizations had at least one online gift of $1,000 or more. The largest gifts online in the analysis were several $100,000 donations. The median online gift of $1,000 or more was $1,250, which is slightly lower than in previous years; 41 percent of these significant gifts were exactly $1,000, and 6 percent were $5,000 gifts.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
