Online Giving: A Larger Piece of the Fundraising Pie
Nonprofit organizations can now use research like this to help benchmark themselves against peers. These types of metrics can be invaluable tools to gauge performance. Online giving continues to lead the changing nature of fundraising with social and mobile channels now emerging as well. Thankfully there is useful information that is actionable for all nonprofits.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.
