Online Giving vs. Online Fundraising
This month’s topic — understanding the difference between online giving and online fundraising — is one of my favorite subjects! If I ever meet you at dinner party, don’t get me started …
In the beginning: Online giving
For many fundraising organizations, the first step to becoming digital is to create a Web site. Think of this Web site as the public lobby to your digital organization. A few questions: Is it tidy? Is it inviting? Is there a friendly receptionist?
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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