Online Giving vs. Online Fundraising
What fundraising organization’s lobby would be complete without a place to make a donation? Similarly, your Web site should have a quick and easy way to make a donation to your cause. Start with simple, inexpensive portal solutions like Network For Good in the U.S. and CanadaHelps.org in Canada, and upgrade from there once your needs become more complex.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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