Online Giving vs. Online Fundraising

Once the basic plumbing is in place — Web site and donation page — fundraisers need to get busy. This is the moment the online donation discussion can become an online fundraising conversation.

Recall the fundraising days pre-Internet. How did you get your donation forms out into the community? Some of you asked volunteers to knock on the doors. Others organized potlucks or gala dinners. Some stood near busy street corners handing out literature. These community-organizing tactics can and should be applied to your online fundraising.