Online Giving vs. Online Fundraising

There will be important differences you’ll note as you expand your online fundraising. Campaigns can be measured in real-time, providing “dream data” to fundraisers who have the capacity to make adjustments based on the information. This cuts both ways, however, as some find the information “fire hose” overwhelming. Distill your reports to key metrics that drive the bottom line: number of online fundraisers, number of donors per fundraiser, and average gift per donor.