Online Marketng Tips for Nonprofits

3. Get up-to-date with Charity Navigator and the Better Business Bureau.
Fifteen years ago, if you wanted to conduct predonation research on a charity, you needed to request the charity’s annual report. These days, a wide range of research options are available to donors online. Charity Navigator and the Better Business Bureau give ratings to charities based on surveys and 990s. If your nonprofit isn’t listed or is receiving a poor grade, find out why, and correct the problem immediately.