Online Marketng Tips for Nonprofits

4. Testing is the key to success. There isn’t a single online campaign that will lead to success without testing core concepts first. Consider doing a comparison test of two small panels two days prior to launch. Use the winning concept to roll out the campaign. Make sure you know what metric you want to test. Is it open rate, clickthrough rate or action rate? Take a look at your conversion funnel so you know where you are losing people. No campaign will reach its full potential unless every possible metric is tested.