Online Peer-to-Peer Event Fundraising is NOT About Technology

Regardless of what technology you make available, it’s important to recognize how difficult fundraising is for some volunteers. It’s easy to lose sight of this simple fact as fundraising professionals. Going out and soliciting donations is a hard task that is not natural for many volunteers. This is where you, as a professional fundraiser, can help! Recognize that your volunteer fundraisers may be first-timers, nervous, daunted and/or reluctant. If you empower your fundraisers with technology, it allows them to have much more efficient access to more people online and raise more. However, the way that you work with these volunteer fundraisers has a dramatic impact on their performance and your event’s results.