Online Peer-to-Peer Event Fundraising is NOT About Technology

Segment them — all fundraisers are not equal
It’s important to divide your volunteer fundraisers into different segments or groups and have a plan for each group during both the recruitment and fundraising processes. For example, as supporters register for your event you may segment them as 1) team captains, 2) VIPs (board members, major donors, local celebs, etc.) and 3) general participants. You should have a different communication plan for targeted messages specific to each group, mode of communication and even who delivers the message. For example, you may invite all team captains to a kickoff meeting or lunch, or you may contact each by phone. At the same time, the general supporters may only be contacted via e-mail, or you may host a virtual meeting (conference call or webinar).