Online Peer-to-Peer Event Fundraising is NOT About Technology

There are many ways to do such segmentations — there isn’t necessarily a "right way." The important thing is that you identify segments that are relevant to your situation and have a plan for communicating with each segment.

Incentivize them — activate, stretch and reward fundraisers
Many organizations that have events already use some sort of incentive system. Incentives are often basic "swag," such as water bottles, T-shirts, hats, etc. Or they can be aspirational, such as sports tickets, experiences, a weekend at a ski resort, etc. There are also "recognition" incentives, such as starting at the front of the run, special access at the event, etc.