Online Peer-to-Peer Event Fundraising is NOT About Technology

As with the segment groups above, you should have a strategy for how you use different levels of incentives for different groups of fundraisers based on where they are with their fundraising efforts. For example: How do you motivate apprehensive fundraisers to get started vs. helping those fundraisers who are cranking right along to reach for new heights vs. recognizing your "rock star" fundraisers? One event manager I recently spoke with explained how the organization raised $10,000 in 48 hours from people who were inactive fundraisers (hadn’t even raised $1!) by offering a free event water bottle to anyone who got three donations in 48 hours. Breaking fundraising down into fundamental steps like this is a great tactic for helping people understand how to get started.