Online 'Pledging' — It Just Isn't Worth It
Online increasingly means mobile
You shouldn’t penalize a donor accessing the site from his or her phone or tablet. It should be just as easy to give there as it is through a computer. Recent research from the Pew Research Center found that 57 percent of American adults use cellphones to go online. And 21 percent of cellphone users say they primarily access the Internet from their phones. Why would you want to cut off that large of a donor base?
- Companies:
- Blackbaud
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
