Is Your Message on MySpace?

So far, DOW has not actively encouraged existing e-mail subscribers to participate in the organization’s MySpace.com community. It is, however, considering surveying members and then reaching out to any individuals who indicate that they have personal social network pages.

Social networking sites have proliferated in the last few years, and certain ones such as MySpace.com have now begun attracting huge volumes of traffic and members. While current results for most organizations exploring an online social networking strategy have been modest, these sites represent an interesting and cost-effective way for nonprofits to reach new and younger constituents. Since creating a simple social network presence and testing constituent recruitment strategies requires a minimal amount of time, nonprofit organizations should consider experimenting on these sites to help better understand the potential benefits of online social networking for their organizations.