Is Your Message on MySpace?

The Nature Conservancy
The Nature Conservancy maintains an informal presence on 19 different social networking sites including Gather.com, Care2.com and Wikipedia. The Conservancy’s senior manager of digital marketing, Jonathon D. Colman, often represents the group on these social networks as an environmental enthusiast and an individual representative of the Conservancy versus an official voice of the organization. The Nature Conservancy believes that this approach resonates well across various audiences. Overall, the organization spends about three hours per week maintaining its presence on these sites.