Is Your Message on MySpace?

Since it began its online social networking efforts, hundreds of individuals have joined as friends or connections of the Conservancy on the various networks and thousands more have visited its Web site. Depending on the network, the conversion rates from friends to donors, members or e-newsletter subscribers is mixed. Although Colman makes an effort to provide links to the Conservancy’s Web site when relevant, more people are interested in engaging in dialogue within the network versus visiting The Nature Conservancy’s Web site.