Is Your Message on MySpace?

The Conservancy’s social network presence has, however, been very helpful in finding a few “super-enthusiasts” — individuals who join the organization’s file and become very involved. One such person who previously was not a Conservancy member ran a 24-hour “blog-a-thon” to raise money for the organization. Another positive outcome has been enhancements in the Conservancy’s search-engine optimization. As more Nature Conservancy links appear on social network pages, the organization’s Web site relevancy increases, which helps the group’s Web site appear higher on search result listings.