Is Your Message on MySpace?

One challenge The Nature Conservancy has encountered is that most social networking services do not provide good details for page visitation or other metrics. This makes it difficult to accurately gauge the success of these initiatives outside of actions constituents take on the its Web site.

Defenders of Wildlife
Defenders of Wildlife has leapt into the online social networking world by launching both an individual profile and a group on MySpace.com. It also is evaluating other networks such as Gather.com and Eons.com, but the group is careful with its time investment until a true return on investment can be proven.