Is Your Message on MySpace?

DOW’s individual profile page, has attracted more than 1,200 “friends.” At this time the organization purposely is not fundraising on MySpace.com but instead has focused it efforts on advocacy. To create a viral effect, DOW offers a “site badge” or banner. This is a piece of HTML code that constituents can insert within their MySpace.com personal pages to help promote DOW’s campaigns and recruit activists.