Online Sustainer-Giving Strategies

Monthly-Donor Relationships

Donors like that they're able to provide steady, ongoing support. The lower overhead costs ensure that their donations are being used more efficiently. Most organizations limit mail and/or phone asks to this pool, another attractive benefit. Donors also appreciate that they are able to make a larger annual gift (building their tax deduction) because payments are spread throughout the year. Some are attracted by special benefits, recognition or other perks.