Online Sustainer-Giving Strategies

Around 5 percent to 10 percent of credit card transactions will decline each month (due to expirations, over-limits or cancels). Follow up with these donors quickly to ensure strong retention rates.

Remember that these donors are reliable, productive and loyal. Ask for a 13th gift at the end of the year or a special one-time donation at tax return time. Ask them to renew and upgrade their commitment. And remember this group when you're recognizing donors.