Badge Brigade
Online widgets turn Internet users into spokespersons for your organization.
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To coincide with the launch of the Charity Badge program, Yahoo! offered a $50,000 matching gift to the Charity Badge that garnered the most donors by the end of 2006. Organizations involved included WorldChanging, Global Justice, the Anacostia Watershed Society and the Sharing Foundation.
Beth Kanter, board member for the Sharing Foundation, a grass-roots organization that helps educate youths in Cambodia, and author of the nonprofit resource Beth’s Blog, says the foundation — run solely in the United States by a volunteer board of roughly 25 people — kept its badge specific, focusing on its educational program.
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