Badge Brigade

Kanter created the badge and put it on her blog and the organization’s Web site; included it in e-mail blasts to constituents and urged them to pass the badge on to family and friends; pushed the badge via Internet phone service Skype; and sent it to her social-networking contacts on Flickr and LinkedIn, and to various social-networking communities of people interested in Cambodia. The foundation’s president and founder, Dr. Nancy Hendrie, a retired doctor, put announcements in her church bulletin and brought her laptop to rotary meetings to get donations. And board members took laptops to New Year’s Eve parties to net last-minute donations.