Bringing Wishes to Life

A new, free service allows nonprofit organizations to set up online wish lists made up of items that they need, which individuals then can purchase for them as donations.

The program is run by DollarDays International, an Internet-based product wholesaler that offers more than 33,000 goods (ranging from clothing to personal-care products to office supplies) mostly to independent and mom-and-pop retail stores. Marc Joseph, DollarDays CEO and author of the book “The Secrets of Retailing, Or: How to Beat Wal-Mart!,” says DollarDays’ second-largest customer base is nonprofit organizations that buy products and supplies to take advantage of the site’s closeout and wholesale prices.