Opening the Doors to Technology for Older Donors

We might move on to Skype after that. They’re smart people, my in-laws (I have to say that), but the learning curve is going to be steep because the technology has emerged mostly since they retired from work and isn’t mature enough yet to be easy to use.

As you know, my in-laws and their contemporaries are who many nonprofits have depended upon as their core supporter base for years: older people with a concern for the causes and a little disposable income. The demographic sands are shifting — there will be an increasing number of older donors with more disposable income as the baby boomer generation matures, and those donors are going to have to use technology to support their nonprofit organizations of choice. With the likely long-term demise of checks as a method of payment, nonprofits are going to need to make sure their technology is incredibly easy to use so anyone can utilize it.