Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
But big-business types aren’t the only ones who are moved by Operation Smile’s TV spots. Schultz tells of a 7-year-old boy who saw an Operation Smile television show and submitted an essay titled “Help a Child Have a Smile” to a PTA contest at his school. The essay not only was chosen as the winner, but it inspired the school to hold a yard sale, which raised $2,000 for the organization.
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