Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
“It just shows how inspiring these stories are and how effective television can be,” Schultz says. “He wanted to help one child, and he ended up helping make a difference for more.”
Cause marketing also has proven to be very successful for Operation Smile, Shawyer says, adding that one of its most exciting marketing campaigns was with Microsoft.
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