Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.

By Melissa Busch

For the Share a Smile campaign, which marked both Operation Smile’s 25th anniversary and the global launch of Microsoft’s Windows Live product suite, Microsoft sent e-mails to 400 million of its users, encouraging them to visit its Windows Live site and upload pictures of their smiles. Microsoft featured every uploaded smile on the Web site and also made a donation to Operation Smile for each one.

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