Something to Smile About

More than 750,000 photos were uploaded and shared, Shawyer says, and the campaign raised $500,000 for the organization.

“It was just an incredible campaign,” she says. “There were so many different elements … and so many people got involved. It raised awareness. It was a very exciting campaign.”

Operation Smile also recently partnered with Hollywood makeup artist and beauty maven Victoria Jackson. Victoria Jackson representatives participate in charitable events where the company’s cosmetics are sold, and, through November, 5 percent of sales go directly to Operation Smile’s global efforts.